Introduction and Rationale
The Bachelor of Business in Art and Design integrates creative, entrepreneurial, and technological skills to produce graduates capable of driving innovation in the art and design sectors. The programme emphasises research, project development, and entrepreneurial practices tailored to the modern global economy.
Rationale:
This programme addresses the growing demand for multidisciplinary professionals capable of bridging the gap between artistic innovation and business strategies. It contributes to Zambia’s economic diversification goals by fostering creative industries and entrepreneurial ventures.
- Aims and Learning Outcomes
Aims of the Programme:
- To cultivate innovative leaders in art, design, and entrepreneurship.
- To equip students with research and project management skills.
- To foster creative and technological expertise aligned with business strategies.
- To promote ethical and sustainable practices in creative industries.
Learning Outcomes:
Graduates will:
- Knowledge and Understanding: Demonstrate comprehensive knowledge of art, design, and business integration.
- Intellectual Skills: analyse and solve complex challenges in creative industries using innovative solutions.
- Professional Skills: Develop and manage entrepreneurial ventures in art and design.
- Transferrable Skills: Exhibit effective leadership, collaboration, and communication skills.
- Reflexive Skills: Adapt to dynamic global markets with accountability and critical thinking.